Align your Business & Go-to-Market Models

Aligning your business model & Go-to-Market plan is critical to success of any venture.  The business model is generally defined as the way an organization creates, delivers, and captures value.  Quite often, the business model does not reflect the way that clients are being acquired or serviced.  In these situations, management needs to understand why there is not alignment and fix the broken processes.  Why….you might ask, is this so important?  Resources, commitment, focus, reporting, visibility & accountability and scalability are a few good reasons.  The business needs to constantly understand what it takes to acquire, support and retain key clients to maximize the lifetime value.  If done properly, Sales & Marketing  become strategic weapons to the business.