Aligning Operations with Company Strategy

The importance of aligning operations with company strategy is often discussed by consultants and academics who, quite correctly, point out that good alignment between operations and the company’s products and markets results in higher profit margins.  Misalignment makes it harder, and thus more costly, to meet customer expectations.  While the original design of operations is most often well aligned, changes in either product or market served without consideration of the impact on operations can often result in misalignment and eroding profit margins. Whether seeking new markets for your existing products or launching an entirely new product it is wise to carefully consider impact on operations; noting changes that need to be made to meet profit expectations.  More on this topic in future posts.